Neil Kritzinger
Srinivas M. Rao, AIA, AICP, LEED AP
Mr. Kritzinger has more than 30 years of professional experience in architecture, master planning, urban design, and regional planning, and has undertaken projects in the United States and Pacific Islands, China, Korea, the Middle East, South America, Europe, and Southern Africa. The broad range of his professional involvement has allowed Mr. Kritzinger to develop design concepts that reconcile architecture and the human scale with larger scale strategic planning requirements. His work emphasizes respect for local social, cultural, and environmental issues, and always seeks to provide design solutions that create superior urban environments to support the development of healthy and diverse communities. He has worked with national and local governments, community groups and private developers, and his work has been recognized by national and international awards in architecture, urban design, and planning.
Srinivas Rao is an Architect and Urban Planner with over 22 years of multi-disciplinary project experience. Under his leadership, K+R provides creative design services in architecture, urban design, and urban planning, and has completed projects in the United States, the Pacific and Caribbean, China, India, and the Middle East. This range of scales and the diversity of cultural, financial, and environmental factors inspire creative inquiry and commitment to knowledge as the basis for smart solutions to sound investments in the future. K+R is working on projects around the world and is among the new generation of smart firms that specialize in providing worldwide “knowledge-based” design services, often by collaborating with local firms that can contribute to the knowledge base and assist with logistics and cost effective support.

Previously, as Senior Associate at Los Angeles based Johnson Fain, Mr. Rao was instrumental in winning several prestigious international design awards. Some of his noteworthy project experience includes the Development Plan for the Central Business District of Beijing in China, Eco-City Development Plan for Zhangjiang Hi-Tech Park in Shanghai, and Master Plan for NASA’s Jet Propulsion Laboratories in Pasadena, California.

He brings a balanced approach to planning and design that strives for sustainable development, encourages preservation and enhances overall quality of life. His work in sustainable design has been published at international conferences, and his expertise as a LEED® qualified professional is at the forefront of innovative sustainable planning & design.